THE DEVELOPMENT TREND OF THE REAL ESTATE INDUSTRY AFTER COVID-19 PANDEMIC
According to Vietnam Report Joint Stock Company (Vietnam Report), 2022 will be the beginning of a new growth cycle for the real estate industry. Businesses in this field need to catch trends and plan accordingly to reduce risks, improve business efficiency and meet customer needs. The survey results of real estate businesses conducted by Vietnam Report recently have recorded some key trends of real estate in the coming time.
Mr. Vu Dang Vinh, General Director of Vietnam Report, said that the COVID-19 pandemic brought an end to the digitalization process in many fields; including real estate. With the impact of digitization, the real estate market will adjust in almost every process from transactions, capital exploitation, property management, magicians or even the models used. Through the survey, only a few real estate businesses have applied digital solutions such as artificial intelligence tools, machine learning, cloud computing, process automation by robots, etc.
Entering 2022 and in the coming years, digitization and activities such as virtual tours and digital transactions will become more common throughout the real estate industry. Along with that are innovations related to artificial intelligence and virtual reality to further drive opportunities and enhance the customer experience. According to Vietnam Report, in 2021, 22.96% of people have used real estate brokerage applications and will continue to use this method. By February 2022, the rate had increased to 27.4%.
Through virtual reality experiences and 3D modeling, consumers can view properties without even setting foot in them. This makes it possible for buyers to understand how the property will look before it is completed. Customers can choose their home from anywhere in the world whether on vacation or business trip. So virtual tours are one of the recent disruptive digital trends in the real estate sector. AI-powered virtual assistant solutions; in which, customers interact with the robot to be able to discuss more deeply about real estate issues will create a sense of convenience for customers during the period affected by the COVID-19 pandemic.
Also, more than 85% of customers in survey of the Vietnam Report said that they like and are willing to live in smart homes. Therefore, future project developers need to consider the requirements of smart infrastructure such as car charging points, smart energy management or security control, smart cleaning, etc. smart lighting and smart energy management system...
Demand for smart infrastructure is increasing not only in the housing sector but also in other segments of the real estate market such as offices for rent. Accordingly, customers tend to prefer newer buildings with better ventilation systems, more flexible layouts with modern amenities such as touch systems. All to ensure the safety of social distancing, control the frequency of appearance of employees, as well as the efficiency of office operation.
So, besides adapting physical space to fit the trend of flexible working at home and office as well as health and safety requirements, commercial real estate companies in particular have may need to invest in tools and technology to promote the mental and emotional health of employees after the crisis. Or modern, multi-purpose industrial park models with synchronous utility systems will also become a trend in the near future.
In fact, businesses in their sustainable development strategy all prioritize choosing offices and eco-industrial parks that must be green and clean, reduce resource exploitation, limit the impact on the environment but do not affect the environment. performance of businesses.
Therefore, real estate developers are implementing many initiatives and applying green building methods such as solid waste management, water recycling, rainwater harvesting, use of renewable energy sources, etc. efficient design to optimize natural ventilation and ensure green infrastructure in the buildings. While such solutions became the norm some time ago, 2022 is expected to see even more eco-friendly building processes.
According to Ngoc Quynh
Through virtual reality experiences and 3D modeling, consumers can view properties without even setting foot in them. This makes it possible for buyers to understand how the property will look before it is completed. Customers can choose their home from anywhere in the world whether on vacation or business trip. So virtual tours are one of the recent disruptive digital trends in the real estate sector. AI-powered virtual assistant solutions; in which, customers interact with the robot to be able to discuss more deeply about real estate issues will create a sense of convenience for customers during the period affected by the COVID-19 pandemic.
Also, more than 85% of customers in survey of the Vietnam Report said that they like and are willing to live in smart homes. Therefore, future project developers need to consider the requirements of smart infrastructure such as car charging points, smart energy management or security control, smart cleaning, etc. smart lighting and smart energy management system...
Demand for smart infrastructure is increasing not only in the housing sector but also in other segments of the real estate market such as offices for rent. Accordingly, customers tend to prefer newer buildings with better ventilation systems, more flexible layouts with modern amenities such as touch systems. All to ensure the safety of social distancing, control the frequency of appearance of employees, as well as the efficiency of office operation.
So, besides adapting physical space to fit the trend of flexible working at home and office as well as health and safety requirements, commercial real estate companies in particular have may need to invest in tools and technology to promote the mental and emotional health of employees after the crisis. Or modern, multi-purpose industrial park models with synchronous utility systems will also become a trend in the near future.
In fact, businesses in their sustainable development strategy all prioritize choosing offices and eco-industrial parks that must be green and clean, reduce resource exploitation, limit the impact on the environment but do not affect the environment. performance of businesses.
Therefore, real estate developers are implementing many initiatives and applying green building methods such as solid waste management, water recycling, rainwater harvesting, use of renewable energy sources, etc. efficient design to optimize natural ventilation and ensure green infrastructure in the buildings. While such solutions became the norm some time ago, 2022 is expected to see even more eco-friendly building processes.
According to Ngoc Quynh